Recently, I wrote that the PVR was one of life’s greatest inventions. In terms of its ability to alter our daily / weekly schedules, save time, and time shift, I continue to hold this belief to be true. From a marketing perspective, the PVR is a nightmare for advertisers who’s media planning and execution revolve around 30 second creative on ‘the tube’. As an early adopter, I am embarrassed to point out that, in our little slice of Bala, we have five PVRs at our disposal. We bought a couple, and then a lovely deal allowed us to ‘rent to own’ three more when we renovated. Our programming needs and wants are a team effort: a typical assortment of news, shows and sports. Friends know me to be fanatical about PVRs. If you don’t have one, sorry, I truly believe you are missing a boat of some consequence. See above. If your cel phone rings and you miss that all important love scene, or the dog barks, or someone knocks at your door…. you just ‘pause’ the action, and then rewind and re-play. Wonderful. Missed that playoff putt to win? Want to see that touchdown pass again? Missed that puck hitting the crossbar or back of the net? Yup...
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