Michael Scott Landscaping
Michael Scott - Michael Scott Landscaping
After prospecting John at North45 on-line, we had a few solid conversations and decided to meet. We were like-minded in terms of future direction so we hired John to review and make a proposal for our Michael Scott Landscaping business. We focus on higher end Retail landscaping but also Commercial work as well. This was an an interesting process. John was obviously persistent, but more importantly, patient, guiding our progress with an eye and ear for creativity and detail. During the first year, John quarterbacked a revision to our logo, our billboards, and importantly, several impactful changes to our website. This ensured that once our external media was employed, the website would be more ‘inbound ready’ for customer inquiries and acquisition. Our database was organized towards a new blog/newsletter that kept us all on our toes in terms of new content for the site and a way to communicate with current clientele and prospects. In year two, we launched a Radio campaign on The Dock 104 FM. Certainly, this is John’s wheelhouse, and he did what he promised, which was to write and produce several ads that kept our campaign fresh, engaging and effective. Between an excellent schedule and a key spring Radio promotion, our campaign was heard and we got lots of positive feedback. Marketing is difficult at the best of times, but we think John’s attention to detail, creativity and service program, stands out. We look forward to more success with North45 Communications.
Bass Lake Roadhouse
Graham Hatherly - Bass Lake Roadhouse
Have known John for over ten years and his experience and creativity were key factors in our taking on a new Radio project. John’s North45 Communications has a great track record for customer service. This seems obvious when you look at the clients he works with and how long they have remained with his company. Aside from the Marketing and Media savvy knowledge that John brings with his recommendations, it’s the Creative delivery that sets John apart. The commercials that John has written and produced for us at Bass Lake Roadhouse are SO out of the box different! They are engaging and they work! John went out of his way to record audio with our staff and our customers on location, and those ads were crazy fun to listen to. Changing up our creative frequently - keeping it ‘fresh’ and interesting, is an important element that distinguishes John from other marketers. This helps us create memorable and effective advertising. Renewing our program with John for a second year is testimony that we feel this Radio program is a solid investment. Want to hear one of our ads? Tune into Moose 99.5 FM for the 5pm News – Monday through Friday.
Walkers Point Marina
John Dunn - Principal - Walkers Point Marina - Muskoka
"I've worked closely with John on our Marketing for over 10 years now. Two key attributes working with Wright are Creativity and Execution. A rare combination. We've had many memorable campaigns over the years that clearly have had a positive impact on our business and bottom line. In the Marina business, our creative clearly stands out, and the momentum of our programs continues to energize each year. Like many retailers, we have to make quick decisions based on market conditions and John consistently executes, under the gun. No one duplicates the service we get from North45."
Glenn Greavette - Owner - Dealer Principal -
The Greavette Group: Greavette GM, Subaru of Muskoka, Nissan of Muskoka
"I've worked with John for over twelve years now, and he has a proven track record with us. John's combination of persistence, attention to detail, and creativity is rare in the marketing business. John brings all of these together every month for our Automotive business. He is consistently aware of the programs our manufactures create, and brings a local flavour to our marketing that keep us in the forefront with customers and prospects. The expression "over delivers and under promises" comes to mind with North45 and Jw."
Kevin Browne, President, NorStar Exteriors, Muskoka
“Norstar has been doing business in Muskoka for over 40 years, and we are strong believers in taking our products to market in an aggressive manner. A large part of being successful is finding those companies and people in media to partner with in growth. We believe that John has helped tremendously in the last 8 years through his attention to detail and creative ability. Unlike some of the 'order takers' that are common place in media these days, John makes sure that our messages are fresh, and that people listen when a Norstar ad is playing. We’re looking forward to working with North45 in the future and would recommend John to anyone.”
Robert Clark - Bracebridge Home Hardware
"Consistent, creative, and did I say, Creative? John has written and literally produced over 200 Radio ads for our Muskoka Home Hardware business. Through thick and thin, John proactively comes up with crazy ideas that cut through the clutter and on many occasions, has people 'talking' about our ads. A great supporter of our business, John is ALWAYS there when you need him. With North45, John consistently looks for the small details that retailers miss, or don't have time for. John has the ability to make a reasonably small media investment deliver large results. Simple as that. With John, loyalty does not have a price."
Sony of Canada
Tom McGhee -- Ontario Sales Manager -- Sony of Canada
"When i was the Ontario Sales Manager for Sony Canada, I worked very closely with John for several years on vendor and co-op Radio programs in Toronto that were very successful. John always had a knack for making the partnership between Sony and our local retail stores both fair and effective. We increased Sales with many measurable programs along with memorable promotional campaigns where SONY was the key partner.
John's creativity and business acumen were always reliable. The Independent Retailers trusted John to ensure their dollars were well invested, but he also knew how important SONY was to drive the programs. Tough to manage this type of co-operative marriage. John added real value for both Sony and the dealers by developing cost effective creative advertising solutions that delivered the message with measurable results.
I always knew where I stood with Wright. Trust in a handshake was one of his best calling cards."
John's approach is professional and considerate of our ad budget. He makes sure we get the biggest bang for our buck, and offers thoughts on complete marketing strategy, not just radio. John mentors our ad writing with emphasis on message not just sound. The fun part is voicing and producing our Radio commercials in the North45 sound studio, overlooking the lake. John is more than a marketing agency; he is a great family man, active community supporter and all around good guy. If you are looking to improve your brand, grow your sales or traffic, call John.
Laura Cutsey | Director of Marketing
Dasani, glacéau vitaminwater + smartwater
“In the 2008 and 2009 seasons, back to back, North45 created and managed one of the most innovative sampling programs we have ever done to reach our consumers in Ontario. John and his team created the vitaminwater “On The Water” sampling/activation program in the form of a 22 foot Mastercraft powerboat that delivered ice cold vitaminwater dockside to thirsty consumers throughout the three Muskoka lakes. This program allowed us to reach the right consumer at the right time, and created a memorable interaction with our key demographic. The program was turn-key for us and all the 'executional' details were taken care of by North 45.”
Rosseau Lake College
Joseph Seagram, Headmaster, King's-Edgehill School
Windsor, Nova Scotia
"Ever had an idea that you thought was good and then met someone who had the ability to make it great, even better than you had hoped? John Wright is that person for me. We worked with North 45 when I was Headmaster of Rosseau Lake College in Muskoka and start to finish, from the first stages of creation to the finishing touches in execution, John's experience and expertise brought our marketing plan to life. I loved the buzz it created and the results made the investment of time and money completely worthwhile."