Laura Cutsey | Director of Marketing
Dasani, glacéau vitaminwater + smartwater
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“In the 2008 and 2009 seasons, back to back, North45 created and managed one of the most innovative sampling programs we have ever done to reach our consumers in Ontario. John and his team created the vitaminwater “On The Water” sampling/activation program in the form of a 22 foot Mastercraft powerboat that delivered ice cold vitaminwater dockside to thirsty consumers throughout the three Muskoka lakes. This program allowed us to reach the right consumer at the right time, and created a memorable interaction with our key demographic. The program was turn-key for us and all the ‘executional’ details were taken care of by North 45.”