Posts Tagged "Radio"

Terry O’Reilly  – Marketing Magic – September 27th Comments Off on Terry O’Reilly – Marketing Magic – September 27th

Terry O’Reilly – Marketing Magic – September 27th

My business world centres primarily on marketing. The creative work and service that I provide, emphasizes protecting and increasing client’s top of mind position when a customer has a need for their product or service. Persuasion is a skill and an artform. During this lengthy career, there are few people who have had more influence on my creativity than Terry O’Reilly. For those who don’t know Terry, he is widely considered to be the most talented and effective creative writer, director, and producer of Radio ads in Canada over the last thirty five years. To refer to Terry as a marketing guru would not be an exaggeration. After an incredibly active and successful career with his company, Pirate Radio, Terry now is best known for his very popular Radio show on the CBC: “Under The Influence”. The program explores the world of advertising and marketing in general, in a fun and irreverent way. With over a million listeners a week in Canada alone, Terry knows how to target consumers and listeners! A successful writer of books, Terry also has recently delivered a wonderful new effort called “This I Know – Marketing Lessons From Under The Influence”. Other than being a fan, and enamored with Terry’s work over the years,...

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A Message for Radio Announcers Comments Off on A Message for Radio Announcers

A Message for Radio Announcers

For the most part, being a lifelong Radio guy, you get pretty close to the trees, and sometimes the forest disappears.  This might be one of those samples, but darn it all, I care about the way our children, and grandchildren are growing up! Back up, back up Johnny, “What are ya gettin at?  Just talkin, tellin a story.  Thanks for hangin with me today, and payin attention!” Have you ever heard sentence structured like this on Radio?  Do you even notice anymore?  I hope you do.  Let me say, it’s tantamount to a Radio announcer with a megaphone pointed right at me, when they speak like this. Drives me to distraction. It’s just SLANG to me to drop the G.  The use of this kind of diatribe is intended to be all fuzzy and warm, feeling like, part of the family.  Let snuggle up, “cause it’s happenin”! It sounds awful.  I hate it, and I don’t hate much.  Most importantly, I think it sends the wrong message to our children growing up, who listen to Radio.  God only knows how many youngsters listen to Radio anymore with digital this and that everywhere displayed in front of them.  I do suspect, many mornings over breakfast, and afternoons in the...

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