Posts Tagged "Muskoka"

Terry O’Reilly  – Marketing Magic – September 27th Comments Off on Terry O’Reilly – Marketing Magic – September 27th

Terry O’Reilly – Marketing Magic – September 27th

My business world centres primarily on marketing. The creative work and service that I provide, emphasizes protecting and increasing client’s top of mind position when a customer has a need for their product or service. Persuasion is a skill and an artform. During this lengthy career, there are few people who have had more influence on my creativity than Terry O’Reilly. For those who don’t know Terry, he is widely considered to be the most talented and effective creative writer, director, and producer of Radio ads in Canada over the last thirty five years. To refer to Terry as a marketing guru would not be an exaggeration. After an incredibly active and successful career with his company, Pirate Radio, Terry now is best known for his very popular Radio show on the CBC: “Under The Influence”. The program explores the world of advertising and marketing in general, in a fun and irreverent way. With over a million listeners a week in Canada alone, Terry knows how to target consumers and listeners! A successful writer of books, Terry also has recently delivered a wonderful new effort called “This I Know – Marketing Lessons From Under The Influence”. Other than being a fan, and enamored with Terry’s work over the years,...

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My Moose Comments Off on My Moose

My Moose

We have lived in Muskoka for eleven years now.  As many folks know, I worked for the Haliburton Broadcasting Group which owns all the Moose FM Radio Stations.  The Moose itself, it quite iconic in Muskoka and generally in the north.  Oddly enough, I have never actually seen a Moose up close and personal.  Most folks in this district have, but not…me. So recently, as this winter was winding down, I decided to take the canvas door cover off our boathouse entrance, to open things up a bit, all the while dreaming of getting the boat back in the water.  Extracting this canvas tarp is tricky.  Picture me hanging off the back of our 22 foot Chris Craft, sitting on the swim platform dangling about five feet off the ice with a drill in my hand, carefully removing the strapping (support pieces) that holds the canvas in place. My cel phone rings.  I pretty well always have it with me, in case of accident or generally accessibility.  It is my darling wife.  “Where are you?” tone rather excited.  “I’m hanging off the back of the boat”, I replied.  She blasts in to my ear: “There’s a Moose right beside the cottage!  It’s heading to the parking lot!  Where’s the...

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