My business world centres primarily on marketing. The creative work and service that I provide, emphasizes protecting and increasing client’s top of mind position when a customer has a need for their product or service. Persuasion is a skill and an artform. During this lengthy career, there are few people who have had more influence on my creativity than Terry O’Reilly. For those who don’t know Terry, he is widely considered to be the most talented and effective creative writer, director, and producer of Radio ads in Canada over the last thirty five years. To refer to Terry as a marketing guru would not be an exaggeration. After an incredibly active and successful career with his company, Pirate Radio, Terry now is best known for his very popular Radio show on the CBC: “Under The Influence”. The program explores the world of advertising and marketing in general, in a fun and irreverent way. With over a million listeners a week in Canada alone, Terry knows how to target consumers and listeners! A successful writer of books, Terry also has recently delivered a wonderful new effort called “This I Know – Marketing Lessons From Under The Influence”. Other than being a fan, and enamored with Terry’s work over the years,...
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