It’s a small world – even smaller in Muskoka. I have the pleasure of working with the Dunn family at Walkers Point Marina (WPM) and looking after their Radio. We’ve had some nice success and like many clients I work with, they trust me to be organized, detailed and creative. To be persuasive and as ‘they’ say in Radio jargon, you must ‘cut through’ be ‘intrusive’ ‘memorable’ ‘effective’ – yada yada. Over my career, Ive had the good fortune to work with some of Canada’s finest and talented announcers. For WPM, possibly my finest work surfaced a few years back with a ‘boating memory’ campaign ( check it on my web site – MP3 Highlight reels) voiced by the fabulous Carl Banis. Carl once recorded the entire “A Christmas Carol” and did ALL the voices! I still have the album. Ah, but I digress….. This year, heading into the July 1st weekend WPM had a complex scenario arise whereby they had TWO events taking place at virtually the same time – how the heck do you differentiate and promote that?! Bring in a great and well know voice to broadcast the Radio – that’s how! WPM had their traditional July 1st wakeboarding and wakesurf demos at the marina, plus...
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