It’s a small world – even smaller in Muskoka. I have the pleasure of working with the Dunn family at Walkers Point Marina (WPM) and looking after their Radio. We’ve had some nice success and like many clients I work with, they trust me to be organized, detailed and creative.
To be persuasive and as ‘they’ say in Radio jargon, you must ‘cut through’ be ‘intrusive’ ‘memorable’ ‘effective’ – yada yada. Over my career, Ive had the good fortune to work with some of Canada’s finest and talented announcers. For WPM, possibly my finest work surfaced a few years back with a ‘boating memory’ campaign ( check it on my web site – MP3 Highlight reels) voiced by the fabulous Carl Banis. Carl once recorded the entire “A Christmas Carol” and did ALL the voices! I still have the album. Ah, but I digress…..
This year, heading into the July 1st weekend WPM had a complex scenario arise whereby they had TWO events taking place at virtually the same time – how the heck do you differentiate and promote that?! Bring in a great and well know voice to broadcast the Radio – that’s how! WPM had their traditional July 1st wakeboarding and wakesurf demos at the marina, plus the annual, incredible, Fireworks display on the Sat (June 28th this year) PLUS a somewhat last minute promo with Turtle Jacks in Port Carling to demo and display the must-see line up of Centurion Tow Boats. (the top rig tips the Toledo’s at $148k). Unbelievable technology is all I can say in these few short words. Back to the voice. “Who you gonna call?” Well.. Mike Fry of course. The Fry Guy – former Morning Man, Program Director, and all around wonderful family man from Bracebridge. Mike had to donate his time because of a parting business relationship with Vista Radio ( Moosers ), but he was happy to assist… and the bottom line?. Mike’s the new voice of Walkers Point Marina and he Sounds great!