Posts made in September, 2015

The Essential Service Comments Off on The Essential Service

The Essential Service

I’m a bit of a customer service freak.  Often to the detriment of my bottom line, the extra distance is travelled for clients and often for friends.  It’s Jw DNA, ultimately wanting to help others succeed and improve. Who doesn’t appreciate a resourceful referral? Since early days as an Account Executive in Toronto at Standard’s CKFM, (“The Sound of our Toronto”), my mantra was to be known for creativity, resourcefulness, and, customer service. Recently whilst travelling (out of Muskoka), I called a popular little restaurant that does a nice job of serving pizza, wings, burgers and the like, to order take out.  We did not have time to sit down, order, sit and eat.  We wanted to order on the phone, pick up a couple of burgers on the fly, and SAVE TIME doing so. The person on the other end of the phone was short with me saying: “It’s pizza and wing night here tonight, we can’t do burgers for take out.”  Somewhat understandably, I was flabbergasted.  In fact, for a moment I was literally speechless, which is a rarity for moi. I finally said: “I’ll have to call you back”, because I did not know what else to say, that was pleasant.  He replied: “You do that!”...

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Tonight in Port Carling Comments Off on Tonight in Port Carling

Tonight in Port Carling

Feeling a little sedentary these days?  Not enough golf or swimming this summer?  Well, we can help. Why not get engaged with the dozens of walking & hiking Trails that meander creatively  around Muskoka?  Many people in our sphere of life have heard of the Hardy Lake and Torrance Barrens Trails, but what about the Hazelwood Trail in Port Carling, the Huckleberry Trail at Beaumaris or even Stubbs Falls Trail near Huntsville?  Pictured here above is part of a best kept secret: the newly created Walkers Point Community Trail, which starts and ends at the Community Centre there. Having done a little research with compatriot Muskoka Lakes Trails committee members, my bride Pam and I have discovered a plethora of walking trail opportunities in Muskoka.  Trails that offer amazing vistas, group of seven scenery and, wait for it, a way to get out, and jolt the heart rate into 2nd gear. So if you are interested in learning more about this activity and are keen about photography, wildlife and birding, there is an event in Port Carling TONIGHT at the Community Centre that will be of interest. Tonight, Tuesday Sept 22nd at 7pm #‎MuskokaTrails and ‪#‎MuskokaFieldNaturalists have partnered to host a talk by two of Canada’s top nature cinematographers:  John and Janet...

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Thank you Anthony Wood Comments Off on Thank you Anthony Wood

Thank you Anthony Wood

Recently, I wrote that the PVR was one of life’s greatest inventions.  In terms of its ability to alter our daily / weekly schedules, save time, and time shift, I continue to hold this belief to be true. From a marketing perspective, the PVR is a nightmare for advertisers who’s media planning and execution revolve around 30 second creative on ‘the tube’.  As an early adopter, I am embarrassed to point out that, in our little slice of Bala, we have five PVRs at our disposal.  We bought a couple, and then a lovely deal allowed us to ‘rent to own’ three more when we renovated. Our programming needs and wants are a team effort: a typical assortment of news, shows and sports.  Friends know me to be fanatical about PVRs.  If you don’t have one, sorry, I truly believe you are missing a boat of some consequence.  See above.  If your cel phone rings and you miss that all important love scene, or the dog barks, or someone knocks at your door…. you just ‘pause’ the action, and then rewind and re-play.  Wonderful.  Missed that playoff putt to win?  Want to see that touchdown pass again?  Missed that puck hitting the crossbar or back of the net?  Yup...

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A New View from North45 Comments Off on A New View from North45

A New View from North45

Greetings and salutations.  As some wizened philosopher once said, if you are going to talk the talk, you’d better walk the walk.  So here we go, doing a little walking on the tech side of communication. Very pleased and excited today to present this first blog:  “The Wright Report”.  You will recall receiving ‘group emails’ from me over the years that were addressed to ‘friends, clients and associates’.  This replaces that, and takes a step beyond the basics of a group email. Key to the process is for you to please confirm your email when asked, so that you will continue to receive “The Wright Report”.  As with any blog, you will have the opportunity to ‘unsubscribe’, but I will strive to be of interest and topical and write once a week. Dare I say that the proof will be in the pudding! I enjoy writing as many of you know, and this medium presents an opportunity to inform, possibly persuade, and to express some creativity.  So that you know what is being presented, we have segmented the blog into three parts, which will show themselves in the title: ‘Business & Marketing’:  Ideas will be offered, and or, ideas and concepts from others, who’s point of view will hopefully...

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